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Therefore, when I heard about SproutBaby's newest partnership with EcoMom (a green-minded early parenthood blogging network) and their hopes of creating the web's premier eco-parenting community where parents can interact with other parents and childcare experts, while also offering environmental parenting solutions and eco-friendly products shopping... well, I just thought that it was pretty impressive.
"We call it 'social mommerce'," said Jody Sherman, Founder and CEO of SproutBaby. "By combining a rich network of informed, active parents from the EcoMom community with SproutBaby's high quality, green product offerings, we're able to grow our business in a smart, sustainable way and involve our customers and community in our success."
Check out the full press release here and be sure to head over to SproutBaby to do a little shopping!
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