Moxie Girlz Magic Swim Mermaid Doll {Review & Giveaway}

I won't mention the particular ones, but there are some dolls that my kids see in advertisements or in the store that make me cringe. Even though dolls are consistently one of the most universally loved types of toys for girls everywhere, it's hard for me to be okay with some of the outfits, styles or messages that some of them display. My children are quite impressionable, after all!

Therefore, when I'm introduced to a line of dolls that encourage girls to be positive by promoting the idea that anything is possible as long as you stay true to yourself and never give up on your dreams, I'm all for them. Why not incorporate the message that you can accomplish anything that you want to as long as you believe in yourself in with a high quality, unique doll?

Which is exactly why the confidence and courage of Moxie Girlz and the mission behind them is a welcome addition to the world of dolls and the messages that I like to see promoted to girls everywhere.

Combine that positivity with the large variety of styles of dolls available and it's no wonder that Moxie Girlz are a popular collection that parents as well as kids can be proud to own.

Available in all different skin tones, hair colors, outfits and much more, Moxie Girlz are all about expressing themselves and reaching for the stars. Along with the traditional dolls, the newest addition to the lineup comes from the Moxie Girlz imagining themselves as sparkling, magical mermaids!

Available in a blond or brunette version, the Moxie Girlz Magic Swim Mermaid Doll is the only doll that magically swims like a mermaid when placed in the water. With no on/off switch needed, girls only need to place their doll into the bathtub or swimming pool to see her automatically begin to swim on her own.

Considering how much my kids enjoy their time spent in the water, I had no doubt that they would love the Avery Magic Swim Mermaid Doll when she arrived.

After removing Avery from the packaging (which took a bit of effort), we were happy to find that she is nearly as entertaining out of the water as she is in. Her flowing hair can be brushed and styled and her arms can be easily posed at her sides, above her head, and away from her body.

But of course the main entertainment that Avery provides is when she puts her rubbery pink mermaid tail to use for swimming.

As she arrived without batteries included, it simply took unscrewing the compartment on her back, installing two AA's right inside and closing her tightly back up so that no water would get in.

Utilizing two small, round, silver sensors on her rear end...

...Avery automatically began swimming any time the sensors indicated that there was water.

Big Sister E and Little Sister B were amazed to see her sparkling tail flip back and forth and watch her propel herself around the bathtub. Right away they tried positioning her arms and body (she can swim on her stomach, back or even sitting) in various ways to see her move straight or in a curve.

While the Moxie Girlz Magic Swim Mermaid Doll does make a continuous motorized sound as she swims through the water, neither of my girls have minded at all and are instead always excited to see her sparkle and shimmer as she swims around and around them. We have experienced a time or two that Avery didn't stop swimming when she was removed from the water, but it only took a quick wipe with a towel over her sensors and she was ready for a rest.

In all, this doll has been a great addition to our bath and playtime routines, as she is able to partake in traditional hair and fashion styling but also come right to life once in the water. Designed for ages 3 and up, any young fan of mermaids would surely love to have her own graceful aquatic friend to swim with in the bath or pool.

Retailing for $24.99, Moxie Girlz Magic Swim Mermaid Doll Avery or her brunette pal, Kellan, can be found in stores or online now. And, thanks to the generosity of Little Tikes (Moxie Girlz' parent company), one person will soon be able to bring home a unique doll with a positive message as well, because...

One lucky person will win a Moxie Girlz Magic Swim Mermaid!

(Enter with the Rafflecopter form below - if you don't see the form, click here! If you have any problems entering, there is a video tutorial found here that can help.)

a Rafflecopter giveaway

A big thank you to Little Tikes for providing a Moxie Girlz Magic Swim Mermaid for me to review as well as for one lucky giveaway winner. The opinions shared are my own and honest and if you really need to see more, click here to see how I roll.