Ouidad Debuts on Broadway in Annie {& a Sweepstakes, too!}

There are times when a company sponsors or teams up with an event and I have a hard time understanding the correlation. What does that brand of soda have to do with that children's charity?

There are other times, however, when a partnership is formed that just makes sense.

Most recently, it was when the experts on all things curls partnered with a classic Broadway show to offer young fans show-stopping curls and fun... which is why Ouidad was excited to announce a creative new partnership with Annie the Musical!

As one of the most beloved musicals of all time, Annie shares Ouidad's overall core message to "be yourself."

With Ouidad's line of specialized products formulated to embrace one's naturally curly hair, the partnership is as natural as Annie and Sandy's. After all, Ouidad products deliver a lifetime of gorgeous curls by focusing on the building blocks of healthy hair, not just on the aesthetic, short term effects!

Additionally, now through February 28, 2013, curly kids can do more than just admire Annie's locks, they can get them for themselves!

Simply visit the Ouidad New York City flagship salon and your child can receive a KRLY Kids haircut ($75 special rate), styling lesson and complimentary gift bag (to book a consultation, please call 212-888-3288 and mention "The Annie Promotion").

The Ouidad KRLY Kids Collection can help say goodbye to tears and tangles with this exclusive line of products created to gently cleanse, condition and style children's curly hair. If you have a child with curls, you're going to want to check out their No Time for Tears Shampoo, No More Knots 2 in 1 Conditioner, Pump N’ Go Styling Spray Gel and more!

But that's still not all!

Ouidad is also currently running a "It's the Curly Life for Us" Sweepstakes, in which all fans are invited to enter to win a trip to New York City to see Annie on Broadway and have a curl makeover with a friend at the Ouidad flagship salon!

To see the curl makeover that Annie's pint-sized Broadway stars, Tyrah Skye Odoms and Taylor Richardson, received, and to enter the sweepstakes, visit the Ouidad Facebook page.

If you're in the NYC area, don't miss the chance to see Ouidad shine by taking care of the iconic curls in Annie, as well as the chance to bring your child in for their own KRLY Kids haircut. As for the rest of us, be sure to enter the "It's the Curly-Life for Us" Sweepstakes for a chance to win a trip to New York City as well!

I was provided with a gift from Ouidad to thank me for my time in writing this post, however, all thoughts and opinions are honest and my own.