Save Childhood Support Imagination with Pump It Up {Pop-In Playtime Passes Giveaway!}

Although there are times when my internal obsessiveness for making all things perfect cringes as I watch my daughters color the grass in their picture purple or the sky red (or just color outside of the lines), I also know to never hinder their creativity.

After all, a child's imagination and their innocent ability to turn a rock into a pet, a handful of sand into a cake, and a single flower into a princess wand is one of the most important aspects of childhood. In fact, studies show that when kids engage in imaginative play, the benefits carry over into developing their social skills, self-control and emotional strength.

According to the American Academy of Pediatrics, imaginative play is essential in child development, as it is a critical element contributing to their cognitive, physical, social, and emotional well-being.

Therefore, it makes perfect sense that Pump It Up, the name known for "Where your imagination comes to play," has introduced a new campaign to raise awareness about the importance of imaginative play for kids called Save Childhood Support Imagination.

Concerned that active, make-believe play among children is on the verge of extinction, Pump It Up, already known as a national leader in the children's entertainment category, is fighting to reverse that trend with this proactive and innovative campaign.

To start, Pump It Up is urging parents to sign an Imagination Declaration, committing themselves to spending one hour each day engaging in imaginative play activity with their children. Hoping to collect at least half a million signatures in 2013, Pump It Up anticipates the nationwide initiative to result in potential lifestyle changes for families across the country.

To pump up parents for the challenge, the company has also created a fun quiz – the Imagination Evaluation, that helps adults measure their own imagination. I took this fun questionnaire and was happy to see that I scored a 5! Who knew that I had that good of an imagination?

At SupportImagination.com, parents can also read tips and find tools to help them accomplish more imaginative play, unwind in the What We See, What Kids See image gallery, and more. Pump It Up has truly worked hard to make this the year of imagination for children and adults everywhere!

Plus, in addition to the campaign, Pump It Up has made some changes in its own private party franchises (there are 150 across the nation) to encourage imaginative play. Recently changing its tagline to "Pump It Up: Where Imagination Comes to Play," the company has also rolled out "Adventure Parties,” which take children through imaginary journeys as Pirates and Superheroes. There are even more attractions being introduced and in the works for the upcoming year!

We have always been big fans of Pump It Up, whether visiting for field trips, camps, parties (Little Sister B had her last birthday party there!), Pop-In Playtime and more, so hearing that kids can now not only engage in active play in a safe and controlled indoor environment but also give their minds a workout as well makes me even happier!

For your local Pump It Up locations, holiday hours, and events, visit PumpItUpParty.com and to learn more about the Save Childhood Support Imagination campaign (and to sign the Imagination Declaration), you can join in at SupportImagination.com.

Plus, thanks to the generosity of Pump It Up, one family is going to be even more prepared to take their imaginations to play as well, because...

One lucky person will win a
(4) pack of Pop-In Playtime passes at Pump It Up!

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A big thank you to Pump It Up for providing 4 Pop-In Playtime passes for me as well as for one lucky giveaway winner. The opinions shared are my own and honest and if you really need to see more, click here to see how I roll.